Maximizing Sales with Social Media Shopping: A Comprehensive Guide [Video]

In 2024 and beyond, user experience will be the star of the show when it comes to successful digital marketing.

Today’s consumers are busy people with many options competing for their attention, so the more seamless their shopping experience can be, the better.

Social media shopping is one of 2024’s hottest digital marketing trends for good reasons. Consumers love it because it’s easy and convenient, and brands are on board with it because it allows them to close sales without also having to lure customers away from the original point of discovery. 

But what is social commerce, and how can brands use it to drive conversions? Here, we’ll define social e-commerce and explore what you need to know to master it.

Understanding Social Media Shopping

Although consumers in 2024 have numerous ways to shop for products they’re interested in, social media shopping is in a class by itself. People already spend an incredible amount of time on social media, so …