Modern Measurement #1 – The current media effectiveness landscape [Video]

Media Effectiveness can empower marketers to refine their channel selections, and budgets, and maximise their return on investment in an ever-evolving digital landscape.

The Modern Measurement Series is a deep dive into Media Effectiveness, Incrementality Testing and Media Mix Modelling, which has seen a huge increase in demand as marketers need more evidence and a single source of truth when it comes to making advertising investment decisions.

In part one of The Modern Measurement Series, we explore the current media effectiveness landscape with Strategy Director, Claire Elsworth and Paid Media Specialist, Sam Cooper.