MoEngage Debuts in the Real-Time Interaction Management Report by Independent Research Firm | PR Newswire [Video]

, /PRNewswire/ — MoEngage, the insights-led customer engagement platform, has debuted in The Forrester Wave™: Real-Time Interaction Management, Q1 2024 report under the “Contenders” category.

MoEngage has received top scores across the digital marketing and experience personalization criteria. MoEngage’s reference customers complimented its local on-the-ground support and its ability to integrate into their existing ecosystems. One customer also spoke about the support teams always being available during testing times.

“We are thrilled to make this debut as we are the youngest player in this space. Our founding principle at MoEngage was the understanding that consumer brands want to understand their customers and engage with them in real-time. However, they are hindered by legacy tools that focus on campaigns rather than the end consumer’s preferences.

Over time, our hypothesis has been proven correct. Last year, we successfully onboarded a record number of customers from outdated marketing clouds, including brands migrating from …