MoonPie Followed Up Its Bizarre, Fake Super Bowl Ad Scripts by Actually Filming Them [Video]

During last year’s Super Bowl, snack brand MoonPie may not have been an official part of the Big Game broadcast, but it was certainly participating in spirit. The Tennessee-based company’s Twitter feed spent that night posting completely bonkers scripts for Super Bowl ads it would have made if it had a few million dollars to burn.

The highly surreal scripts sparked thousands of engagements and left some wondering how the brand might follow it up this year. Well, tonight things got real. Really real.

Moon Pie and agency Tombras Group decided to make good on the 2018 gag by actually filming three of them as real ads—though admittedly they are only running online, with no actual media spend on TV.

“Last year, we basically tweeted out these bizarre scripts, poking fun at bad big-budget advertising, and it got a lot of play and sort of blew up with the community,” …

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