Mozilla Looks at YouTubes Recommendation Algorithm Through 6 Personas [Video]

Last October, the nonprofit created the YouTube Regrets website to share 28 instances where the Google-owned video site’s recommendations engine led people “down bizarre and dangerous paths,” it said at the time.

Mozilla said in a blog post Wednesday, “YouTube’s recommendation algorithm pays close attention to what you watch, and then recommends other videos that you might enjoy. This algorithm is incredibly powerful: It accounts for 70% of all videos viewed on YouTube. Recommendations are useful, but they can also trap you in an information bubble, reinforcing the same points of view over and over again.”

TheirTube presents the YouTube landing page from the viewpoint of six different personas: climate denier, conservative, conspiracist, fruitarian, liberal and prepper.

Mozilla said each persona was informed by interviews with actual …