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Optimising for Google’s Page Experience Update [Video]

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Digital Marketing

In the dynamic world of online search, Core Web Vitals have become crucial factors for ranking and user experience. With the Page Experience Update, Google has underscored the significance of website performance metrics, including loading times, interactivity, and visual stability. These metrics, known as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), directly impact how users perceive and engage with a website. Ensuring these vital aspects are optimised leads to a smoother, more satisfying user experience.

Adapting to these updates calls for a strategic approach. As Google positions these vital signs front and centre, site owners and marketers must refine their techniques to enhance their rankings and, ultimately, their visitors’ online experience. This involves meticulous technical considerations and best practices extending from the quality and relevance of content to security and compliance. Navigating these updates not only benefits user interaction but also aligns with effective …

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