Optimising your Pricing – Sticky Marketing Club [Video]

When you go to the cinema there will be a different price for adults compared with senior citizens and most people are OK with that. In this Vlog, Grant asks; … but would you still be OK if there was a different price for men and women?

When you go to the cinema, there’ll be a different price for adults compared with students or senior citizens. and most people are OK with that. But would you be OK if you went to the cinema and there was a different price for men and women?

So what we’re talking about here is Price Discrimination and it’s one method you can use for optimising your profits, but you have to make sure there is a rationale for what you’re doing and it seems fair. The reason why you can charge two different prices for the same product is because most people understand …