Political Marketing Copyright Issues: How to Use GIFs in Your Campaign [Video]

Jan 31, 2022

No matter how you pronounce it — with a hard G or a soft J — GIFs are a game-changer for your SMS and MMS text message marketing campaigns. People say a picture’s worth a thousand words. If that’s the case, just imagine how many words an animated GIF is worth! And with SMS and MMS message character limits, every word counts. With that in mind, GIFs are a valuable tool in your campaign toolbox to quickly and effectively convey emotions, thoughts, and processes. In this blog post, we reveal how to use GIFs in your campaign to avoid copywriting issues AND generate more donations for your political campaign.

Why Use SMS and MMS Text Messaging for Your Political Campaign

The world of marketing and promotion is constantly changing. Telephone and email outreach used to be the norm, but they’re now considered antiquated methods of connecting with an audience—not to mention, they have a lackluster success …