Prepare: The Data Apocalypse Will Come (Eventually) | What’s New? [Video]

🌎 The content marketing news you need to lead from Content Marketing Institute’s Robert Rose.

A new IAB report finds only 42% of marketers expect third-party cookies will disappear in 2024, and less than 60% are actively exploring Google’s Privacy Sandbox for alternative options. Are they in denial about the impending loss of vital audience data or just lacking the measurement clarity to plan ahead for its impact? Either way, Robert Rose points to some actions to start prioritizing in preparation.

📣So what do you think? How will you account for — and adapt to — the impact this change will have on your marketing? Let us know in the comments.

👀 Related: Don’t Wait To See How Cookies Crumble; Cook Up a New Data Strategy Now –
https://contentmarketinginstitute.com/articles/content-marketers-ai-content-tools

⭐️Sources: https://www.iab.com/insights/2024-state-of-data-report/

https://www.insideprivacy.com/state-privacy/new-jersey-and-new-hampshire-pass-comprehensive-privacy-legislation/

https://statescoop.com/maine-strongest-data-privacy-law-2024/

https://www.howtogeek.com/microsoft-edge-third-party-cookies-phaseout/