Wish you could tie your social media activities to measurable outcomes? Wondering what tools and techniques can help? Discover how to measure the success of your social media marketing activities.
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š Other Notes From This Episode
ā Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/proving-your-worth-how-to-measure-the-success-of-your-social-marketing
ā Connect with Michael Stelzner (@Stelzner) on Instagram https://www.instagram.com/stelzner/
ā Connect with Michael Stelzner on X https://x.com/mike_stelzner
ā° Timestamps
00:00 Intro
01:14 About Emeric Ernoult
06:40 Why Marketers Should Track Their Social Media Marketing Efforts
09:19 The Struggles of Measuring Social Media Marketing Success
13:22 How to Identify Trackable Elements in Your Social Media Marketing
20:05 How to Implement UTM Parameters for Granular Tracking
37:25 How to Leverage Google Tag Manager
38:51 How to Interpret and Report on Social Media Marketing Data
This episode of the Social Media Marketing Podcast is produced in partnership with Agorapulse.
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