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Ram exec all but admits a flagship above the RHO is on the way [Video]

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Digital Marketing

As part of the marketing campaign for the Ram RHO pickup, the automaker created a three-minute video called “The Convoy” that lined up a number of Ram products including Warlock and Rebel X trims. Because it would take someone in-the-know to identify all the Easter eggs and behind-the-scenes secrets, Jeff Summers, head of advertising at Ram Trucks, has done just that. In a LinkedIn post, he picks out 20 features of the three-minute clip, such as the custom Baja truck “with Ram DNA” belonging to Baja race winner Rhys Millen, and the two KTM motorcycles chosen to represent one of Ram’s European partnerships. Regarding the latter, Summers is talking about Ram signing on for a third year of sponsorship of the Red Bull KTM Factory Racing team, specifically in the the FIM Motocross World Championship. 

In the vid, one of the bikes wears the race number 540, signifying the output of the Ram RHO, a motif repeated on the clock inside the …

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