Reasons to Avoid a Cheap CRM Tool that Bundles SMS [Video]

Searching for the right text message platform to support your campaign’s needs can be tricky. If you’re shopping for a customer relations management (CRM) tool that includes text message marketing features, you’ve come to the right place. We don’t want you to waste your money or time researching the benefits of CRM and SMS platform bundles. Keep reading for the top reasons not to choose a CRM platform as your primary SMS tool and learn about the benefits of partnering with a dedicated SMS marketing platform like Tatango instead.

What Is a CRM Tool?

CRM software is the technology that helps manage your interactions with customers. Ultimately, CRM tools allow companies to store and manage data about their customers. CRM tools have quite a long list of features that may include contact, lead, sales management, sales forecasting, sales analytics, email integration, social media, and mobile management integration, to name a few. 

While it may seem …