Running Ads the Right Way in 2024 [Video]

Running Ads the Right Way in 2024

Sadie Miller2024-03-01T19:44:52+00:00

At StubGroup, we’re always looking ahead, anticipating trends, and strategizing for the future of online advertising. In a recent discussion, our team shared valuable insights and predictions for the year ahead. Let’s delve into what we envision for digital advertising in 2024.

Embracing Change

If there’s one thing we’re certain about, it’s change is constant, especially in the advertising game. One area we foresee significant developments is the evolution of match types. Our team anticipates that platforms like Google will increasingly prioritize understanding user intent over relying solely on keyword semantics. This shift could pave the way for new match types, empowering advertisers to better align their campaigns with user needs.

Navigating Campaign Management

Effective campaign management remains essential for driving successful outcomes in digital advertising. One common pitfall we caution against is the over-reliance on a single campaign type, such as Performance Max(pmax). Instead, we advocate for …