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Salesforce debuts Zero Copy Partner Network to ease data integration [Video]

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Marketing Platforms and CRM

The new ecosystem of ISVs and systems integrators aims to help Salesforce customers leverage third-party data by providing bidirectional support for zero-copy integrations with Salesforce Data Cloud.

Credit: Tada Images / Shutterstock

At Salesforce World Tour NYC today, Salesforce unveiled a new global ecosystem of technology and solution providers geared to help its customers leverage third-party data via secure, bidirectional zero-copy integrations with Salesforce Data Cloud.

“The big thing we hear from many of our customers is, ‘I already have data in N number of XYZ data platforms. How do I use that data within the context of all of these products that you’re offering, but in a way that I don’t have to create multiple iterations of that data and lose data lineage?’,” said Tyler Carlson, VP of business development and strategic partnerships at Salesforce.

Currently, a handful of startups offer “reverse” extract, transform, and load (ETL), in which they copy data from a …

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