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Salesforce, IQVIA expand partnership to codevelop Life Sciences Cloud [Video]

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Marketing Platforms and CRM

IQVIA, a global provider of advanced analytics, clinical research services and technology solutions, announced it has expanded its partnership with tech company Salesforce to help expand its customer engagement platform for the life sciences industry.  

The companies will utilize IQVIA’s Orchestrated Customer Engagement Platform, including its data and analytics, and Salesforce’s CRM to develop the Salesforce Life Sciences Cloud for customer engagement. 

IQVIA is licensing its engagement platform and related software to Salesforce to develop the offering, which is slated to be available in 2025. The companies will work jointly to market the new offering. 

“Our expanded relationship with Salesforce will bring the best of our combined capabilities in data, AI and technology to life sciences customers. In collaboration with various strategic partners across multiple healthcare verticals, IQVIA will continue to develop innovative technology solutions to help accelerate decision making across discovery, clinical development, medical affairs, real-world evidence generation, patient safety, …

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