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Salesforce launches Einstein Copilot for general availability [Video]

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Marketing Platforms and CRM

Salesforce today announced the general availability of its conversational AI assistant along with a library of pre-programmed ‘Actions’ to help sellers customers get the most out of the Copilot.

Credit: Martyn Williams/IDGNS

At its World Tour NYC today, Salesforce announced the general availability of Salesforce Einstein Copilot, its conversational AI assistant for CRM. The company first announced Einstein Copilot in September last year, and released Einstein 1 Studio in March as part of its bid to become the platform of choice for building AI assistants for business.

Salesforce also unveiled new enhancements to the platform, including “Copilot Actions,” a library of preprogrammed capabilities to help sellers benefit from conversational AI in Sales Cloud.

“This is built for Salesforce users no matter what they’re using,” said Sanjna Parulekar, VP of Einstein AI product marketing at Salesforce. “The way our Salesforce admins and developers — or Trailblazers — are going to add enterprise value to conversational AI is through these actions.”

Parulekar explained that …

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