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Salesforce Stock in Focus After Reports Company in Advanced Talks to Acquire Informatica [Video]

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Marketing Platforms and CRM

Shares in Salesforce (CRM) will be in focus Monday after a report late Friday that the customer relationship management software maker is in advanced discussions to acquire data-management software provider Informatica (INFA).

One potential roadblock to a transaction getting across the line surrounds the price being discussed, which is below Informatica’s Friday closing price of $38.48, people familiar with the matter told The Wall Street Journal, which first reported the story Friday evening. Informatica’s shares have gained 43% so far this year, valuing the company at around $11.36 billion.

A tie-up between the two companies would allow Salesforce to incorporate Informatica’s range of recently launched artificial intelligence (AI) tools into its suit of client relationship products and gain access to its 5,000 active customers that include consumer goods giant Unilever (UL), leading automaker Toyota (TM), and Big Four accounting firm Deloitte.

If a deal takes place, it would be …

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