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Samsung Ads Aims To Eliminate Linear, Streaming Ads Overlap: Samsungs Evans Beet.TV [Video]

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Marketing Analytics and Reporting

LAS VEGAS — These days, consumer electronics makers at CES don’t just show off their latest TV hardware. Some also demonstrate their capabilities in media and advertising services.

In this video interview with Beet.TV, Justin Evans, Global Head of Analytics & Insights, Samsung Ads, explains how the company is launching new services to help advertisers benefit from its position as one of the pre-eminent TV manufacturers.

The interview was conducted by Mike Shields, CEO, Shields Strategic Consulting.

“It’s clear that there’s a lot of growth to go in the streaming revolution, especially for advertisers,” Evans says. With $4 billion a year shifting from traditional budgets into streaming TV, advertisers are grappling with a critical challenge: accurately measuring the overlap between linear and streaming audiences. To tackle this, Samsung Ads is launching Optimal Reach.

“Optimal Reach is going to measure client campaigns and de-duplicate linear and streaming, and find out not …

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