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SEO for Small Business: Turning the Spotlight on Your Digital Presence [Video]

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Digital Marketing for Professionals Marketing Analytics and Reporting

But what exactly is SEO for small business, and what does it entail? More importantly, what can you start doing today to give your SEO strategy a much-needed boost?

Let’s dive in.

What Is SEO Strategy for Small Business?

SEO refers to the strategies and tools a business uses to increase the likelihood that its website (and other web content) show up for their target market despite ever-changing search engine algorithms. The idea behind SEO is that by following some basic best practices, businesses can enhance their rankings on search engine results pages (SERPs). This, in turn, can increase brand awareness, website traffic, and conversions.

What Sets Local SEO Apart?

Small business can’t just focus on standard SEO—they need to focus on local SEO as well.

It’s important to understand the primary difference between SEO and local SEO. The latter is all about optimizing your business website for SERPs in a targeted location.As a …

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