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SEO Fundamentals: Optimising Your Small Business Website [Video]

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Digital Marketing

Optimising your small business website for search engines is a critical step in establishing a digital presence that attracts traffic and customers. SEO, or search engine optimisation, involves a variety of tactics and strategies aimed at improving your site’s visibility and ranking in search engine results pages (SERPs). SEO can level the playing field for small businesses, enabling them to compete with larger companies by targeting niche markets and localised search queries.

For those starting out, understanding SEO Fundamentals begins with recognising its core components: keyword research, content optimisation, and technical SEO. Keywords are the cornerstone of SEO; they help Google understand the content of your website and match it to relevant search queries. By creating rich, informative content that fulfils the needs of your audience and ensuring that your website’s technical elements align with Google’s guidelines, you set a strong foundation for your SEO efforts. Moreover, building trust through …

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