SEO News: Google’s Algo Leak, AI Overviews & Hreflang’s Future [Video]

Jesse Mcdonald and Ross Hudgens break down the latest SEO news, from Google’s algo leak, AI Overviews, Hreflang coverage, and Parasite SEO.

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00:08: Welcome, Jesse McDonald, Senior Director of SEO at Siege Media
00:41: Mike King’s analysis of Google Search’s leaked internal engineering documentation (Read more)
02:15: Overall site authority score
03:05: The impact of clicks on rankings
04:09: Defining Domain Authority
04:49: “Font Size of Terms and Links Matters”
05:26: The “small personal site” specification
08:03: Authors as an explicit ranking feature
09:13: Validity and effectiveness of the disavow tool
10:27: AI Overviews: Initial observations (Read more)
14:25: The traffic impact of AI Overviews by Kevin Indig (Read more)
16:58: The future of hreflang (Read more)
23:17: Why Google is cracking down on “parasite SEO” (Read more)
30:10: Final wrap-up, thoughts, and SEO tips

Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174
Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA
Follow Siege on Twitter: http://twitter.com/siegemedia
Follow Ross on Twitter: http://twitter.com/rosshudgens
Follow Jesse on Twitter: https://twitter.com/jesseseogeek
Email Ross: ross@siegemedia.com

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