SEOLab: Suite of Software Tools for SEO Management [Video]

SEOLab™ is Search Laboratory’s proprietary suite of tools for data collection, competitor analysis, and performance monitoring for SEO. Our SEO strategists and account management team use this suite of tools to ensure that our clients’ digital marketing is always aligned with their business objectives.

There are four different software modules in SEOLab:

1. SEOLab search console data repository

Google Search Console is a key source of website performance data, however the data is only available for a 90 day period. SEOLab automatically downloads data daily from Google Search Console into a database, from which we can build a clearer picture of performance over time and make more informed decisions on optimisation and ranking techniques.

Features of SEOLab include:

• Collate performance data from Google Search Console, with no time limitations
• Collate data from multiple sites, or multiple international domains, into the same database
• Separate out brand and non-brand traffic
• Segment data by device types

2. SERPLab™ competitor analysis and benchmarking

SERPLab is a powerful market investigation tool that delivers …