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Setting up Google Analytics [Video]

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Marketing Analytics and Reporting

Getting Started with Google Analytics

When it comes to website analytics, Google Analytics is a must-have tool. It is simple and easy to set up and provides a wealth of valuable data that can help you understand your website traffic and user behaviour.

Go to analytics.google.com and sign in with your Google account to start with Google Analytics. From there, you can set up a new account by entering a name for your property and selecting the data you want to track. Understanding the importance of connecting Google Analytics with other tools and platforms, such as Google Search Console and website builders like WordPress, WIX, and Shopify, for a comprehensive analysis of your website’s performance.

Once you have set up your account, you can start collecting data by installing your website’s Google Analytics tracking code. This can be done manually or using a plugin like the WordPress Site Kit.

You can track various metrics with …

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