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Shoppers of Travel Experiences Reveal Key Insights to Consumer Brands: Tripadvisors Christine Maguire Beet.TV [Video]

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Ecommerce

SAN JUAN, PR – Retailers that sell advertising aren’t limited to ecommerce sites like Amazon or store chains like Walmart. The category of retail media networks includes marketplaces for services such as travel and tourism – key parts of what’s been described as the experience economy.

“Travel is the ultimate experience, obviously, and there’re so many sizes and flavors of that,” Christine Maguire, general manager and vice president of global media at travel-review site Tripadvisor, said in this interview with Beet.TV contributor Rob Williams at the Beet Retreat San Juan. “Consumers are willing to trade down on the material goods to make sure that they’re making a lasting memory with their travel experiences.”

Younger consumers who have been the earliest adopters of social media apps such as Instagram, Snapchat and TikTok often share their travel experiences with friends and followers as part of the broader YOLO ethos – or “you only live once.” …

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