Should Your Business Advertise on Facebook or AdWords? [Video]

Where can you get the most return on your advertising spend—Facebook Ads or Google AdWords?

The answer is, it depends on your business.

In Disruptive Advertising’s recent Quick Class, Saunder Schroeder, VP of Paid Social Advertising at Disruptive Advertising, offered some great insights and tips on these platforms and the businesses that are the best fit for each platform:

In this follow-up article, let’s take a look at Facebook and AdWords compare and which business types are the best fit for each platform.

Differences Between The Two Ad Platforms

First of all, it’s important to understand the differences between the two ad platforms—how they work and what they look like.

With Google AdWords, you typically bid on specific keyword search terms (there are also display campaign options, but we won’t worry about those in this article).

Your ad displays to users who enter those keywords based on the quality of your ad as …