Street smarts: What do people really know about SEO? [Video]

The broad majority of marketers (86 percent) are investing heavily in SEO this year to reach Americans regularly searching the web while they shop. But what do consumers and business buyers really know about the search results they see?

Brafton hit the streets of Boston to ask locals and tourists across demographics some questions about Google and its results to gauge their search IQ. We questioned them about the layout of Google SERPs, the meaning of “S-E-O,” their most frequently searched subjects and more. Check out the full video and read on for the biggest highlights for marketers.

SEO: “Search Engine….. Original?”

While people generally acknowledge that Google makes its money through ads, some are more clear than others about where paid versus organic results lay on a SERP. And most of them were not sure what “SEO” was … even if they had heard of it. With this in mind, marketers should remember …