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Super Bowl 2024 was the most-watched TV broadcast since the moon landing [Video]

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Marketing Analytics and Reporting

Super Bowl 2024 was the most-watched program in U.S. television history since the 1969 moon landing.

The Kansas City Chiefs’ 25-22 overtime victory over San Francisco on Sunday night averaged 123.4 million viewers across both television and streaming platforms, according to data shared by Nielsen and Adobe Analytics. That number topped last year’s viewership numbers of 115.1 million for Kansas City’s last-play victory over Philadelphia – and is a 7% increase.

Sunday’s viewership puts it just behind the historic Apollo 11 landing on the moon, when an estimated 125 million viewers watched humans set foot on the lunar surface.

The big game was televised by CBS, Nickelodeon and Univision and streamed on Paramount+ as well as the NFL’s digital platforms.

Nielsen also said a record 202.4 million watched at least part of the game across all networks, a 10% jump over last year’s figure of 183.6 million.

The CBS broadcast averaged 120 million. The network’s previous mark for its most-watched …

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