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PPC Advertising

When You Should Use The Google Tag [Video]

Should you use the Google Tag, the Global Site Tag, gtag.js, or Google Tag Manager? In this video, you will learn about the different tags you can use to send data to Google Analytics and Google Ads, and when you should (and shouldn’t) use them. You will also walk-through where to find the Google Tag and where you can adjust the configuration options.YOUR EXTRA RESOURCES:Google Tag Manager tutorial – https://youtu.be/_D5nd5SZ4s8GA4 tutorial – https://youtu.be/Xzvn_kBmIRwGoogle Ads tutorial – https://youtu.be/FJC_-UUJ0PEJUMP TO A TOPIC:00:00 Introduction00:47 What do I need to do if I’m using the Global Site Tag?01:23 How can I tell if I’m using the Google Tag?02:56 What do I need to do if I’m using Google Tag Manager?03:51 Who should use the Google Tag?04:39 Where can I find the Google Tag?06:20 What can I configure for the Google Tag?08:27 What if I’ve modified the Global Site Tag?09:26 ConclusionThis video has been dubbed using an artificial voice via https://aloud.area120.google.com to increase accessibility. You can change the audio track language in the Settings menu.Join our courses: https://www.lovesdata.com/coursesSubscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=lovesdata

Categories
Marketing Analytics and Reporting

How to Learn GTM in 2022 (Lesson 6) [Video]

Now that you have installed GTM and tracked your user actions on your website, most probably you are asking yourself: What’s next? Well, don’t worry, we have you covered. In this video, Julian will show you what you have learned so far and how you can apply this knowledge. He will also outline a clear and comprehensive learning path for you so that you can continue learning to become a true Google Tag Manager master. Haven’t seen the previous lesson yet? Check it out here 👉 https://youtu.be/2j1NL5p50CM OUTLINE 00:00 – Introduction 00:33 – GTM Fundamentals 01:29 – GTM Components 03:14 – GTM Tracking Deployments 03:42 – GTM Tracking Techniques 04:27 – How to Keep Learning GTM 🔗 Links: GTM Beyond The Basics 👉: https://measureschool.com/gtmbtb 🎓 Measure Masters Membership: https://measureschool.com/measure-masters/?utm_source=video&utm_medium=youtube.com&utm_campaign=description ❓ Take Our GA4 Quiz: https://measureschool.com/google-analytics-4-quiz/?ach=&utm_source=video&utm_medium=youtube.com&utm_campaign=description FREE Tag Manager Course: https://measureschool.com/products/free-google-tag-manager-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description FREE Analytics Course: https://measureschool.com/products/free-google-analytics-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 🔀 GTM Copy Paste – Our Chrome extension https://chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa 🚀 Hire us: https://measureschool.com/services/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 📚 Recommended Measure Books: https://kit.co/Measureschool/recommended-measure-books 📷 Gear we used to produce this video: https://kit.co/Measureschool/measureschool-youtube-gear 📡 Our Live Streaming Software: https://restream.io/join/YXLM2 👍 FOLLOW US Facebook: https://www.facebook.com/measureschool Twitter: http://www.twitter.com/measureschool LinkedIn: https://www.linkedin.com/company/measureschool

Categories
Marketing Analytics and Reporting

How to Install Conversion Tracking With GTM (Lesson 5) [Video]

Google Ads campaigns are a great way to get more customers to your business but it can be quite challenging to determine if your efforts and budget are well allocated, especially if you are not sure where your customers come from. Google Tag Manager is one of the easiest ways to track user actions. It’s simple to set up, and you can simply manage all your tags without editing the code. It also allows you to test and troubleshoot your tracking. GTM as a tag management system can be really powerful when deployed alongside a data layer. A data layer is a JavaScript object that is used to pass information from your website to your Tag Manager container. You can then use that information to populate variables and set up triggers in your tag configurations so that you can start tracking your Google Ads campaigns performance in a more efficient way. Haven’t seen the previous lesson yet? Check it out here 👉 https://youtu.be/ZUhlw-zOuRc OUTLINE: 00:00 – Introduction 00:42 – Overview 01:48 – GTM Data Layer 03:53 – Connecting Google Ads Conversion Tracking 04:56 – Data Layer Variables 06:59 – GAds Conversion ID and Label 08:24 – Custom Event Trigger 09:20 – Conversion Tracking Test 11:58 – More GTM Information 🔗 Links: GA4 Available Data Layer Documentation: https://developers.google.com/analytics/devguides/collection/ga4/ecommerce?client_type=gtm Data Layer Checker App: https://chrome.google.com/webstore/detail/datalayer-checker/ffljdddodmkedhkcjhpmdajhjdbkogke?hl=en 🎓 Measure Masters Membership: https://measureschool.com/measure-masters/?utm_source=video&utm_medium=youtube.com&utm_campaign=description ❓ Take Our GA4 Quiz: https://measureschool.com/google-analytics-4-quiz/?ach=&utm_source=video&utm_medium=youtube.com&utm_campaign=description FREE Tag Manager Course: https://measureschool.com/products/free-google-tag-manager-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description FREE Analytics Course: https://measureschool.com/products/free-google-analytics-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 🔀 GTM Copy Paste – Our Chrome extension https://chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa 🚀 Hire us: https://measureschool.com/services/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 📚 Recommended Measure Books: https://kit.co/Measureschool/recommended-measure-books 📷 Gear we used to produce this video: https://kit.co/Measureschool/measureschool-youtube-gear 📡 Our Live Streaming Software: https://restream.io/join/YXLM2 👍 FOLLOW US Facebook: https://www.facebook.com/measureschool Twitter: http://www.twitter.com/measureschool LinkedIn: https://www.linkedin.com/company/measureschool