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Digital Marketing for Professionals

Could You Sell Your Content Marketing Division? (336) [Video]

This week Joe and Robert cover the big news out of Disney. Do they really have more subscribers than Netflix? Are they the greatest media company of all-time? (the answer is yes)
 
 Axios sells to Cox Enterprises, creating a local media opportunity that may be unprecedented. At the 5x revenue valuation, the boys ponder how a content marketing division could be valued (revenue or not).
 
 Lyft creates a media division…but the real story is the ongoing diversification of audience and customer revenue.
 
 Rants and raves include online gambling content and whether it's better or worse to work from home.
 
 This week's links:
 
 Disney's Upside Surprise
 
 Axios Sells
 
 Media Exit Multiplier
 
 Lyft's Media Operation
 
 xQc Wagers $685 Million
 
 Malcolm Gladwell on Working from Home
 
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Categories
Digital Marketing for Professionals

Artificial Intelligence & Creativity | The Creative Show [Video]

With all of the chatter going around the artificial intelligence and creative industries about new AI image generators, on this episode of The Creative Show, hosts Buddy Scalera and JK Kalinowski share their thoughts on the future of AI in the creative world and how it will affect artists and creatives. Have a question or comment for Buddy & JK? ⬇️ Leave it in the comments. 👀 See past episodes here: https://cmi.media/CTSPlaylist ➡️ Give us your show suggestions: https://cmi.media/LiveShows ➡️ Find JK on Twitter: @jkkalinowski ⭐ Visit Buddy’s website: http://buddyscalera.com/

Categories
Digital Marketing for Professionals

Google Analytics 4 and the Future of Data [Video]

Google will soon retire Universal Analytics and replace it with Google Analytics 4… but are content marketers ready for the transition? The good news is that you still have time to prepare for this transition. Tune in for our Ask the #CMWorld Community ⚡️Livestream⚡️ Monday, August 15 at 12pm ET as CMI host Amanda Subler sits down with Chris Cheetham-West, Founder & President of LR Training, to chat about some steps to make sure you have a successful migration and how to make data work for your business. ⬇️ Join us and share your insight during our interactive discussion. Let us know in the comments. ➡️ Find Chris online: http://chrisnwest.com/ ➡️ Find Chris on Twitter: https://twitter.com/ChrisNWest 👀 Register for Content Marketing World: https://cmi.media/cmw22/ask-community