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Digital Marketing for Professionals

Why It’s Risky Not Working for Yourself (348) [Video]

A very special encore episode of Content Inc. The world is changing. The definition of security does not necessarily include having a full-time job and working for someone else. This episode of Content Inc., Joe Pulizzi offers up some hard questions that each of us need to consider when it comes to our professional careers. How much say do you have in the company you work in? Is it really that risky to go out on your own vs. working for someone else? Get Joe's take and then decide for yourself.

Categories
Digital Marketing for Professionals

How Long Does it Take for Content Success? (330) [Video]

This week we breakdown The Tilt's 2nd Annual Creator Economy research. What makes a successful content creator? How long does it take? Why do creators do what they do?
 
 Twitter launches yet another new program, this one likely to do nothing at all.
 
 And Better Homes & Gardens halts print for a portion of their audience. Robert thinks this is a test to see if subs will continue if they kill print. He could be right?
 
 Rants and raves include social media influencer spend and Amazon as your dead grandmother.
 
 This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.
 
 This week's links:
 
 Creator Economy Research
 
 Twitter Launches New Advertiser Program
 
 BHG Print Kill
 
 Social Media Influencer Spend
 
 Amazon and Your Dead Grandma
 
 Fractional CMO Jobs
 
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 Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

Categories
Digital Marketing for Professionals

CMI News | How Do You Like Twitter Now? [Video]

🌎 The content marketing news you need to lead in about 5 minutes. Twitter gave brands two new reasons to like advertising on the platform: Branded Likes and Campaign Planner. Robert Rose of the Content Marketing Institute explains their value – and what’s behind all the recent tools and feature announcements from the social media also-ran. Get Robert’s take in the video, then share yours in the comments. 👇 What do you think of the new Twitter features? 👀 Related: Twitter’s New Medium – Long-Form Content? -https://contentmarketinginstitute.com/cmi-news/twitter-notes-long-content/ Source: https://www.mediapost.com/publications/article/375098/twitter-to-launch-branded-likes-campaign-planner.html