Teads Expands Attention Optimization To CTV Outcomes: Neala Brown Beet.TV [Video]

Teads is taking its attention optimization capabilities in digital advertising and expanding them to the world of connected TV.

The company is also making attention measurement more actionable for planning, optimizing and managing campaigns.

“We made a commitment at the end of that presentation to two things,” says Neala Brown, SVP of Strategy & Insights at Teads, in this video interview with Beet.TV editorial director Lisa Granatstein.

Last year, Teads committed to taking learnings from digital advertising and applying them to CTV, as well as to turn attention measurement into something actionable.

Now, Teads is announcing two betas. The first, in collaboration with TVision, will shift CTV attention measurement from post-campaign reporting to in-flight optimization.

“We have done some studies where we’ve really seen that a focus in CTV on high attention media can really improve results,” Brown says. “We actually had a campaign that was below our standards and …