Tech Takes Over Marketing (But Not How You Think) [Video]

An old saying goes that marketers only worry about two things — the logo and the Pantone color.

Well, the entry of digital technology 25 years ago certainly changed all that.

But has it gone too far?

New research indicates that in a few years, marketers will do only one thing — manage their technology. That’s right — no more ads, no more content — just 100% pushing buttons, reading dashboards, and automating everything.

Yikes! They said AI would put marketers into the matrix, but it might just be martech in general.

So, what are you supposed to do?

We asked Robert Rose, CMI’s chief strategy advisor, for his take. Watch this video or read on:

Marketers have been wrapped around the axle of marketing technology for the last two decades. More, more, and yet more technology has entered marketing operations. The average marketing department now resembles a NASA control room rather than a place to create powerful content that changes the behavior of your …