TelevisaUnivisions Riess Sees Streaming Starting With Social Beet.TV [Video]

MIAMI — They may have traditionally been considered different channels – but Dan Riess thinks social and streaming are colliding.

In this video interview with Beet.TV, Riess, EVP, Chief Growth Officer, TelevisaUnivision, says his company, the Hispanic broadcaster, is seeking audiences with a “social-first” approach.

He was speaking with Beet.TV at POSSIBLE 2024.

Riess highlights the rising prominence of social-first strategies within the advertising space.

TelevisaUnivision’s strategy is to work closely with partners to ensure success on social media platforms and to adapt the content and creative efforts for cross-platform delivery.

“The content creator economy [is] moving its way through all platforms,” Riess points out, signaling a significant shift in how streaming services may operate in the near future.

The evolution of streaming advertising is a particular focus for Riess. “Streaming today is a more targeted and sophisticated linear box that’s on demand,” he describes.

However, he anticipates a dynamic shift where “streaming tomorrow is going to be …