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Tesla Referral Program Not Ending, Just Paused, Says Elon Musk [Video]

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Digital Marketing

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Earlier this week, I railed against Tesla’s decision to discontinue its referral program and the apparent cancellation (instead of expansion) of its fledgling advertising program. Well, Tesla’s advertising program looks like it is dead in the water, since they laid off the entire 40-person growth marketing team charged with that task earlier this month, but the Tesla referral program should live on in some new form, at some point in the future.

The Tesla referral program has been a popular way for existing owners to refer friends and family (and followers, readers, and viewers) to the Tesla brand. Any new buyer of a Tesla car, solar power system, or Powerwall battery could get benefits like a cash discount, free supercharging miles, or a free trial of FSD (Full Self-Driving) if they used an existing Tesla owner’s referral code or referral link for purchase. …

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