The Future of Identity in Advertising Beet.TV [Video]

MIAMI — In the evolving digital landscape, where addressability and the very nature of identifiers are shifting, the call for effective interoperability has never been louder.

In this video interview with Beet.TV, Julie Clark, SVP of Media & Entertainment at TransUnion, underscores the urgency of this development.

“Interoperability is essential to be able to make the move between audiences, analytics, and activation,” Clark says.

“Identity” is increasingly seen as the key to unlocking targetability for TV advertising.

TransUnion’s partnership with MRI exemplifies the potential of interoperability in the advertising domain. Clark says: “We leverage that identity spine in combination with MRI’s amazing data to enhance it and make it available for activation through both MRI and through the TruAudience data marketplace.”

“Addressability is changing, identifiers are changing, and the signals that we use,” she asserts.

For Clark, the focus now is on leveraging current use cases to build a framework …