The Reality of Generative AI in Marketing May Not Be What You Think [Video]

What’s really going on with generative AI and marketing?

We wanted to know, so we went straight to the source and asked.

No surprise, generative AI said a lot is going on — 73% of companies use generative AI in their marketing campaigns, according to Statista. CapGemini says almost 60% of organizations are implementing or exploring the use of generative AI in marketing.

Last week, Accenture announced it’s working with Adobe to develop solutions to “help organizations create personalized content at scale and accelerate the transformation of their content supply chains.” Andreessen Horowitz released research that shocked them about changing attitudes around budgeting and planning for generative AI.

But all that doesn’t really tell us what’s going on with generative AI and marketing. So, instead of refining our prompt, we went to Robert Rose, CMI’s chief strategy advisor, for his take. Read on or watch this video:

Lots of generative AI equals lots of use cases

It can feel like …