Top 5 Data Analytics Trends for 2024 [Video]

Explore the forefront of web analytics in 2024!
From AI advancements and privacy challenges to the rise of first-party data and the unbundling of analytics tools.
Dive into this insightful video where we unravel the top five trends shaping the future of analytics and marketing tracking.

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OUTLINE

00:00 – Intro
00:25 – 1. AI
01:46 – 2. Privacy
03:06 – 3. Growing uncertainty and trust
05:06 – 4. Unbundling
06:49 – 5. Increased usage of first-party data