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Top Alexa Rank Alternatives for Website Traffic Analytics and Rankings [Video]

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Digital Marketing

Alexa Internet was founded in 1996 and became a pivotal player in the web analytics industry. It offered data services for competitive analysis, keyword research, and website rankings.

Alexa’s most famous feature, the Alexa Traffic Rank, was a benchmark for evaluating a website’s traffic and user engagement. It offered metrics like:

  • Traffic analysis: Estimated website traffic and user engagement
  • Global ranking: Website ranking based on traffic data
  • Competitive analysis: Insights into a website’s market position against competitors
  • Keyword research: Keywords for SEO and paid advertising

However, due to evolving market dynamics and technology advancements, Amazon discontinued the service, leaving many to seek Alexa rank alternatives.

As the digital landscape evolves, numerous website traffic analytics tools have emerged, offering similar or superior functionalities compared to Alexa. Here are 11 Alexa rank alternatives that stand out:

1. Semrush

Semrush offers a comprehensive SEO toolkit with functionalities that extend beyond web traffic analysis. Its key features include keyword research, SEO audits, …

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