Turning a Panera Cup into a Marketing Lesson: Simple Tools, Big Impact [Video]

In today’s quick marketing tip video, we draw inspiration from an unexpected source – a Panera cup! If you’ve been thinking you need to master Photoshop or Illustrator to create impactful marketing materials, think again.

As I take you through the design elements of this everyday item, you’ll discover that sometimes, simplicity and accessibility in tools like Canva are all you need to create eye-catching branding. This video proves you don’t need fancy tools to make a big impact. This tip is a game-changer for small businesses and individual creators alike.

Hi, Jennifer Sargeant here, local business digital marketing expert. I am the founder of Digital Sargeant, a local business digital marketing agency, and Local Business Hotline, digital marketing support for local business owners.

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PS: This entire video was made from my iPhone!

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