Turning Your Salesforce Into A Learning Force [Video]

In this episode, we discuss how sales is changing, how sales training needs to respond to the new complexities in the marketplace, and what salespeople need to do to adopt a learning mindset.

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***Enhanced Video Script ***

We’ve all heard that customers are more sophisticated today than ever. The buyers are further along in the sales process, they’re more educated, and they’re more informed and have access to more options than ever before. On top of that, there’s information overload.

They’re trying to find out what to do, where to start, where to get the information they need to make decisions, and marketers bombard them with a wealth of information that’s sometimes very confusing.

Also, there’s more collaboration involved in …