Use AI for Doing? You Better Do the Thinking | What’s New? [Video]

🌎 The content marketing news you need to lead, from Content Marketing Institute’s Robert Rose.

A recent judgment in an Air Canada lawsuit says companies are accountable for incorrect information provided by their generative AI technologies — even if it conflicts with stated policies on other content platforms. Robert Rose says this is a pressing reminder that AI can be a helpful storytelling tool, but it’s up to you to do the strategic thinking required to get all your stories straight.

📣So what do you think? Do you have a strategy for ensuring the content accessed by your AI assistants always contains the most current and accurate information? Let us know in the comments.

👀 Related: Accurate Content Checklist: How To Fact-Check Human and AI-Generated Work –
https://contentmarketinginstitute.com/articles/accuracy-fact-checking-content-checklist

⭐️Sources: https://www.fastcompany.com/90972904/advice-for-ceos-under-pressure-from-the-board-to-use-generative-ai

https://www.hollywoodreporter.com/business/business-news/tyler-perry-ai-alarm-1235833276/

https://www.theguardian.com/world/2024/feb/16/air-canada-chatbot-lawsuit