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What Are Local Service Ads? [Video]

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What Are Local Service Ads?

2024-04-29T14:22:26+00:00

At StubGroup, we frequently encounter businesses grappling with the complexities of Google’s advertising products. A common area of confusion lies in differentiating between Local Service Ads (LSAs), Google Guarantee, and regular Google Ads, and understanding how they interact with each other. This is particularly perplexing for businesses new to online advertising or those transitioning from traditional advertising methods. In this blog post, we aim to clarify the differences in these platforms, explaining their unique features, how they complement each other, and why understanding these differences is important for optimizing your advertising strategy.

Understanding Local Service Ads

Local Service Ads are designed specifically for local service-oriented businesses such as plumbers, HVAC technicians, locksmiths, and lawfirms. Local services refer to services offered by businesses targeting customers in their local area, aiming to connect them with the services they need. LSAs are a unique type of local services ad designed for …

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