What is CRM? (Customer Relationship Management) [Video]

If you don’t know what CRM is, you’re about to discover one of the most valuable tools for communicating with customers. It’s like having a supercharged notepad that keeps records of customer interactions at your business. 

Without a CRM, you still have ways of communicating with customers, but they’re likely scattered, and you might have to jump from channel to channel to respond to each message. You’re doing extra work, while a CRM system can streamline this process for you.   

As someone who worked for a major CRM provider, I saw how it enhanced communications and saved businesses of all sizes significant amounts of time. In this post, I’ll share the secrets to adding a CRM to your business, including how they work and why you need one for your small business.