Whats the Difference Between B2B and B2C Video Marketing?

B2B and B2C marketing are two sides of the same coin. While their subjects of focus may be different, both forms have ultimately similar aims, and both can benefit immensely from the undeniable power of video marketing. Depending on what products and services your brand/company offers, you undoubtedly deal with either one or the other—or both. That’s why understanding their various similarities and differences, and then optimizing your video content to better fit each one, can often be the crucial step between marketing success and expensive failure.

But before we go any further, let’s quickly break down the basics. 

B2B vs. B2C Marketing

B2B (business-to-business) describes financial exchanges between two different businesses. By contrast, B2C (business-to-consumer) refers to transactions where products or services are sold directly to an outside customer. Note that many companies fall into both categories; consider Microsoft, which sells tech gadgets and software to big enterprise clients but also to individual customers. 

If you work exclusively in B2B, …