When bad links happen to good content: SEO recovery tips [Video]

Do you have exact match anchor text linking back to your site from a Ukranian directory (and you don’t sell perogies)? Then this post is for you.

I recently met with a client struggling to gain traction on some core keywords despite adding lots of quality, unique brand content to its website. After examining landing pages and user interface, I took a look at the site’s links and found the remaining fruits of some solid early 2000s SEO work.

I did some research and found this website had links pointing to the client’s site. You might be thinking, “Why in the world would companies build links on these kinds of websites?” It’s shockingly common. If you hired any SEO or link-building agencies circa 2000, they likely went willy-nilly with reciprocal link building, directories and who knows what else.

Check yourself

There are lots of tools out there that you can use to …