Why Brands May Be Saying Less But Not Doing Less for Pride Month [Video]

Does Pride Month seem quieter this year?

No big controversies stand out like last year, but no creative campaigns — so far — stand out either.

So, what’s going on with content and marketing celebrating LGBTQ+ communities? Is this quieter Pride Month a broader shift in advertising and marketing creative? Or are politics playing a heavy hand?

We asked Robert Rose, CMI’s chief strategy advisor, for his take, and he reminded us we were talking about the same question this time last year. But he still had a take for 2024. Watch this video or read on to find out what Robert has to say:

Brands decrease big Pride Month campaigns

Is your company creating content or marketing campaigns to celebrate Pride Month?

If I believe the anecdotal evidence, more of you will say no than at any time in recent history. Recent marketing trade articlesnote that 2024 has seen a marked decrease in the number of brands planning …