13 Social Media Analytics Tools That Do the Math For You [Video]

Wondering which of your social media tactics are working? Want to better focus your time, effort, and budget? You need a social media analytics tool.

In this article, I’ll cover some of the best free social media analytics tools available, along with some paid options (for the true nerds who want to dive deep on the data and see real returns).

Then you’ll be ready to learn which social media metrics are important to track.

Not ready to start looking for analytics tools? Get a primer on what social media analytics even is.

Social media analytics tools help you create performance reports to share with your team, stakeholders, and boss — to figure out what’s working and what’s not. They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels.

Social media analytics tools can help …