18 Social Media Best Practices for Faster Growth in 2024 [Video]

Whether you’re a startup, a creator, a big brand, or a nonprofit, social media best practices like the ones shared in this post can keep you on top of the social media game.

Remember, social media best practices can change fast. So it’s a wise idea to peep the to-do lists throughout the post even if you think your social strategy is already running like a well-oiled machine.

1. Do audience research

Your audience is the foundation of everything you do on social media. (Really, they’re the foundation of everything you do in your business, period.)

That means you need to know who they are, what they want, and how they spend their time on social platforms. This information will guide all other best practices for social media marketing within your organization.

Every social marketing team should be able to answer the following …