How to Market to Expensive Keywords
How to Market to Expensive Keywords
5 Steps to Creating Successful Ads

3 Can’t-Miss Topics at Analytics Unite [Video]

Categories
Marketing Analytics and Reporting

Advanced analytics are set to transform the consumer goods and retail industry. Join us May 1-3 at the Drake Hotel in Chicago as leaders from iconic brands present future-forward strategies and implementations. Below is a snapshot of some key presentations taking place on the Analytics Unite stage.

Keynote: Building and Advancing the Future of Unified Intelligence

Tractor Supply Company is unlocking the transformative power of AI-driven analytics and technology to gain deep customer insights, drive operational efficiencies, and enhance marketing effectiveness. Learn how they’re employing generative AI, computer vision, and smart cameras to fuel real-time, customer service capabilities that simultaneously elevate employee experiences. As part of this, Lettera and Allison will share how they’re cultivating a culture of adaptability, innovation, and meeting escalating customer demands.

Speakers:

  • Al Lettera, SVP, IT, Tractor Supply Company
  • Glenn Allison, VP, IT Applications Development, Tractor Supply Company

Optimizing Infrastructures for Analytics

Without analytics, retailers and CPGs would be flying blind. But how do large companies optimize tech …

3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos