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3 Tips to Build a Customer-Success Culture [Video]

Marketing Platforms and CRM

In today’s highly competitive marketplace, businesses can’t afford to take customer loyalty for granted. Every sales organization must prioritize customer success skills to build stronger relationships, differentiate themselves from the competition, and help retain clients for the long term. Use these three tips to foster a customer success culture in your business.

Tip #1: Make a Customer-Centric Attitude Your Mission

A customer success culture starts by making the customer experience everyone’s responsibility across the entire organization. That means satisfied customers are not just a philosophy that’s owned by sales or customer service but a priority for everyone. Employees and management not only have a responsibility but are also directly held accountable for client satisfaction. When customer success is part of your mission, whenever there’s an issue, a technical problem, or a complaint; everyone is jumping in to find a solution that makes the customer happy.

Tip #2: Provide Proactive Customer Service

Every customer touchpoint is an opportunity to provide customized support. From the first …

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