4 Eye-Opening LinkedIn Video Marketing Trends

Have you noticed how much more prevalent video has become on LinkedIn?

That’s no fluke. Throughout 2018, LinkedIn ushered in a suite of changes that made video content a first-class citizen. From its video advertising rollout to the ability to upload videos natively to company pages, it’s obvious that LinkedIn is really pushing and rewarding B2B video content on their platform.

When Facebook started to lean into being “video first” a few years ago, the early adopters who did video well were rewarded with enviable reach, engagement, and shares – think Buzzfeed and The Dodo. Expect this to happen all over again, but this time on the largest professional network known to man.

Here are the video trends you can expect to see from savvy B2B marketers in 2019.

1. Trending news will get eyeball …